24 January 2026 – Full Day – Fiona Hodges: Business Skills for Artists: Day 3: Marketing & Promotion: Get Your Art Out There

Description

Business Skills for Artists: Day 3: Marketing and Promotion: Get Your Art Out There!

From social media to press releases — practical marketing and promotion for artists.

Ready to take your art beyond the studio and into the world? This workshop is designed specifically for visual artists who want to build their visibility, engage their audience, and promote their work with confidence and authenticity.

You’ll take a look at essential marketing tools including

• Understanding your market and customers
• Social media content and plans
• Email marketing
• Writing effective press releases

By the end of the day, you’ll have some actionable steps to boost your art’s presence, connect with the right people, and grow your creative career with purpose and clarity.

NOTE: This is part of a 3-day series of workshops. Each workshop day can be booked individually to suit your specific needs and schedule. Whether you’re just starting to get clear on your artistic goals, ready to define your brand, or eager to dive into marketing and promotion, you can join the sessions that best match where you are in your creative journey.

However, participants who attend all three days gain the greatest benefit. The series is designed as a comprehensive progression. Building from self-reflection and foundational planning to branding and finally strategic marketing. Completing the full program provides a cohesive framework that supports sustainable growth, ensuring you leave with a well-rounded, actionable plan tailored to your unique practice and goals.

By the end of the series, you’ll have a personalised roadmap, more clarity on your artistic identity, and a strategic plan to promote your art and connect with the right audiences.

Join us and let us help you turn your creative passion into a business by developing practical skills tailored for artists.

Feedback from previous workshops:

“I found the content answered all the questions I had as an amateur artist who would like to exhibit and sell her work, and more besides.  Fiona made the sessions a helpful mix of educational and interactive.  She prompted us to reflect on where we are and the thing, or things, that might be holding us back and what we see as our greatest challenges now. All of which was very helpful and prompted me to think about stuff I would not have considered had I not gone on the workshops. “

“I can’t recommend this set of workshops enough. I now have the tools I need to push myself forward as a textile artist. We all came away with a file full of fantastically curated information, pointers, references. I will be dipping in & out of this file for years to come. Well worth the money & time. I would highly recommend. Thank you.”

“Professional Trainer Fiona presented a wealth of material interspersed by regular pauses throughout for written self reflection. This enabled us to break down a mass of ideas into action points with which to move forward. In addition to extensive notes there were super appendices detailing address contacts and inspiration for developing our working practise.”

About the Tutor – Fiona Hodges

Fiona brings an unusual combination of creative and commercial expertise. With an MBA, a BA (Hons) in Fine Art, and a BA (Hons) in Business, Design & Innovation, she brings a business approach to managing her life as an artist. Over the course of her career, she has held senior roles in the corporate world and successfully launched and run a number of businesses.

Now a practising artist and gallery owner, she understands the challenges and opportunities of building a sustainable creative practice. Through this workshop, she draws on decades of business experience and an understanding of the art world to empower fellow artists with tools, strategies, and confidence to become more business-like – without compromising their creative vision.